Dec 2018


Deal Announcement

Alpine Hearing Protection acquired by Vendis Capital


Oaklins brings Alpine Hearing Protection and Vendis Capital together

Oaklins served as exclusive sell-side advisor to Alpine, the leading hearing protection brand, in completing its sale to and strategic partnership with Vendis Capital. Partnering up with Vendis will enable Alpine to unlock its growth potential.

Oaklins Netherlands is pleased to announce it has completed another deal in the Consumer & Retail segment. Adse de Kock, Partner at Oaklins Netherlands, commented: “We immediately recognized the unique position of Alpine. Being a leading brand, the company is well positioned to capture future growth in a rapidly expanding market where consumer consciousness about hearing damage is starting to take off. By carefully inviting a select buyer group into the process and educating potential buyers about the opportunities of this market, we were able to create large interest and find the right partner to support Alpine’s ambitions."


Alpine, headquartered in Soesterberg (the Netherlands), develops and markets premium hearing protection products such as its SleepSoft, PartyPlug, MusicSafe Pro and high-end made 2 measure products. The product range is marketed through a full set of retail channels including both online and offline retail, events and Alpine’s own webshop. With sales globally, the major markets include the Benelux, Germany, France and the UK.



Founded in 2009, Vendis Capital is an independent private equity firm dedicated to the European consumer space. In partnership with experienced entrepreneurs and managers, Vendis is focused on investing in and building small to medium-sized consumer companies that are well positioned for value-creating growth or transformation ("building brands together"). Vendis invests in France, Belgium, Germany, the Netherlands and the Nordics.


Oaklins' transaction team consisted of Adse de Kock, Oscar van Leeuwen and Sander van ’t Spijker.


Financial terms of the deal are not disclosed.

“We are excited about teaming up with Vendis Capital, who we believe is the right partner for Alpine to expand the brand’s success. Thanks to everyone on the Oaklins team who made the Alpine transaction a successful and well-managed process.
Their extensive industry knowledge and positioning of Alpine during the process
were a true added value. ”

Peter de Roode, founder and current CEO of Alpine

Oaklins people

Oaklins’ deal teams consist of trusted advisors with an entrepreneurial mindset who combine industry expertise with local presence.

ADSE DE KOCK

a.dekock@nl.oaklins.com
Work phone: +31 20 416 1303
Mobile: +31 6 4613 7627

OSCAR VAN LEEUWEN

o.vanleeuwen@nl.oaklins.com
Work phone: +31 20 416 1303
Mobile: +31 6 1397 9866

SANDER VAN 'T SPIJKER

s.vantspijker@nl.oaklins.com
Work phone: +31 20 416 1303
Mobile: +31 6 2343 0155

“By carefully inviting a select buyer group into the process and educating potential buyers about the opportunities of this market, we were able to create large interest and find the right partner to support Alpine’s ambitions.”

Adse de Kock, Partner Oaklins Netherlands

Enjoy your passion

Alpine Hearing Protection makes it possible to enjoy music, have a good night rest, be happy on the road, relax on vacation, and more.


Visit www.alpinehearingprotection.com for more info.

Other transactions in the Retail sector

Contact us

If mergers, acquisitions or divestures of businesses or business units are part of your strategy, we would welcome the opportunity to exchange ideas with you.


Oaklins N.V.

Beethovenstraat 500

1082 PR AMSTERDAM

The Netherlands


Phone: +31 20 416 1303

Email: info@nl.oaklins.com

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